The only thing worse than starting something and failing is not starting something.
If you can’t succeed at safe and known, you will never succeed at unknown and unsafe.
Don’t find customers for your products, find products for your customers.
Marketing is no longer about the stuff that you make, but about the stories you tell.
The currency of the new economy is not money, but trust.
The only way to do great work is to love what you do.
The fear of being wrong is the biggest obstacle to creative thinking.
You don’t need more time, you just need to decide.
Dream big, start small, act now.
The only limit to your impact is your imagination and commitment.
Change the game, don’t play by the rules.
Treat your customers like they own you, because they do.
Average is for losers. Be remarkable.
People do not buy goods and services. They buy relations, stories, and magic.
The key to success is to find a way to stand out, not fit in.
You can’t be seen until you learn to see.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
The cost of being wrong is less than the cost of doing nothing.
Don’t be afraid to give up the good to go for the great.
If it scares you, it might be a good thing to try.
The best way to predict the future is to invent it.
It’s not about ideas. It’s about making ideas happen.
The world is changed by your example, not by your opinion.
Your job is not to do your job. Your job is to decide what your job is.
If you want to make a difference, you have to be different.
Don’t try to be better than your competition, try to be different.
The biggest risk is not taking any risk. In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.
The best way to earn trust is to deserve trust.
If you’re not prepared to be wrong, you won’t come up with anything original.
Marketing is a contest for people’s attention.
The way to stand out is to be the best choice, not the only choice.
Your job is to connect the dots, to see the big picture, and to take action.
If you’re not making mistakes, then you’re not doing anything.
Your customers are your best marketers.
You can’t sell anything if you can’t tell anything.
People do not buy based on what they need, they buy based on what they want.
There is no scarcity of opportunity, only scarcity of attention.
You don’t need permission to make a difference.
Marketing is no longer about the stuff that you sell, but about the stories you tell.
If you make a connection, people will listen to you. If you make a difference, they will trust you.
Don’t find customers for your products, find products for your customers.
The best ideas come as jokes. Make your thinking as funny as possible.
Stop advertising and start innovating.
If you’re not remarkable, then you’re invisible.
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