Advertising is based on one thing: happiness.
Success comes from standing out, not fitting in.
Make it simple, but significant.
Change is neither good nor bad, it simply is.
Advertising is about selling emotions, not products.
You want to be taken seriously, stop dressing like a little girl.
Make the simple, awesomely simple, that’s creativity.
The most important thing in business is honesty.
Guess what? There is no big lie. There is no system. The universe is indifferent.
The day you sign a client is the day you start losing them.
Success is the product of desire, determination, and perspiration.
Advertising is persuasion, and persuasion is an art.
You want respect? Go out and get it for yourself.
People want to be told what to do so badly that they’ll listen to anyone.
Sometimes you have to be selfish to get what you want.
Advertising is about selling dreams, not products.
You don’t sell products, you sell a better version of life.
We’re not in the business of making advertising. We’re in the business of making history.
Advertising is the most fun you can have with your clothes on.
Forget logic, persuade with emotion.
Make it memorable, make it count.
The best ideas don’t come from focus groups.
Advertising is the art of the impossible.
Creativity is the antidote to indifference.
Advertising is like sex. Only losers pay for it.
Sell the problem, not the solution.
Give them what they didn’t know they wanted.
Advertising is the weapon of choice in the war of perception.
The only constant in advertising is change.
Every great idea begins with a blank page.
Art is how we make sense of chaos.
Advertising is a drug, and we are the dealers.
In the end, we’re all selling something.
Integrity is doing the right thing, even when no one is watching.
Advertising is the art of making people desire what they didn’t know they wanted.
Don’t make a product, make a statement.
Sell the emotion, not the function.
The road to success is always under construction.
Passion is the fuel for creativity.
Advertising is a battleground for hearts and minds.
The best ideas are sometimes the most controversial.
Failure is just a stepping stone to success.
Don’t follow the trends, set them.
What you think about yourself is more important than what others think of you.
Trust your gut, it knows what it wants.
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