The consumer isn’t a moron; she is your wife. – David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy
The more informative your advertising, the more persuasive it will be. – David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. – David Ogilvy
Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product; you can only interest them in buying it. – David Ogilvy
The best way to predict the future is to create it. – David Ogilvy
The pursuit of perfection is frustrating and a waste of time. Excellence is the goal. – David Ogilvy
If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. – David Ogilvy
The function of advertising is to sell products. If it doesn’t sell, it’s not creative. – David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. – David Ogilvy
I didn’t start out wanting to work in advertising. I wanted to be a chef. But I realized that cooking and advertising aren’t so different – they’re both about feeding people’s desires. – David Ogilvy
David Ogilvy Quotes part 2
Advertising is only evil when it advertises evil things. – David Ogilvy
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy
In the modern world of business, it is useless to be creative, original thinker unless you can also sell what you create. – David Ogilvy
Never stop testing, and your advertising will never stop improving. – David Ogilvy
The best ideas come from jokes. Make your thinking as funny as possible. – David Ogilvy
Don’t bunt. Aim out of the ballpark. Aim for the company of immortals. – David Ogilvy
What you say in advertising is more important than how you say it. – David Ogilvy
If you want to be interesting, be interested. – David Ogilvy
You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in America today don’t yet understand. – David Ogilvy
What you say in advertising is more important than how you say it. – David Ogilvy
The consumer isn’t a moron; she is your wife. – David Ogilvy
Rules are for the obedience of fools and the guidance of wise men. – David Ogilvy
Headlines that promise to make emotional appeals generally lose their impact in the retelling, but you can’t tell how an ad is going to end from the first line. – David Ogilvy
People read what interests them. Sometimes, it’s an ad. – David Ogilvy
Do not address your readers as though they are gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. – David Ogilvy
Advertising is the art of making people think they need something they don’t. – David Ogilvy
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. – David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga. – David Ogilvy
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. – David Ogilvy
I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language. – David Ogilvy
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The
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